Gaming categories in Google Play and the App Storeĭuring the last decade, the mobile gaming industry has enjoyed exponential growth in the number of actual players installing, exploring, playing, and most importantly knowing what the industry has to offer, and shaping their own preferences accordingly. It wasn’t long before the app stores divided mobile games into genres and sub-genres, and so we ended up with Casual games (including Board, Card, Puzzle, etc.), Hardcore & Midcore games (including Simulation, Action, Strategy, Role Playing, etc.), and Social Casino games.Įach genre and sub-genre was characterized differently and suitable for a different target audience. Mobile games were differentiated by things like game design, complexity, difficulty, monetization strategy, game plot, and so on. What quickly followed was that a huge variety of apps had surfaced to match user preferences. In the early 2010s the free-to-play (F2P) or Freemium model was introduced, attracting new users and developers in massive numbers. So much has happened since - the smartphone was born and the rest is history. It didn’t have ads or in-app purchases, and there were no game loops or incentives. In 1997 we were introduced to ‘Snake’: a simple, intuitive, and addictive mobile game.
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